Friday, September 21, 2007

Flat Bunz

Whoever has directed Carl's Jr.'s advertising in recent years has been having his cake & eating it too, especially with the latest TV commecial for their patty melt.

It's easier to ask forgiveness than permission, as they say, and that's Carl's Jr.'s motto.

They opted to go forth with a sexy teacher in a high school class room, wearing a tight skirt that proves that she has, well, flat buns, which is then celebrated in a hip hop musical number by her (seemingly all male) class.

It was funny, clever and the tune was catchy--just what you want your TV commercial to be to get attention.

They got some unwanted attention when educators and parents objected to the depiction of the teacher.

What did Carl's Jr. do?

They edited out that part of the commerical--in fact, conveniently located at the top of the spot, it almost seemed like they had planned it all from the beginning, that is, anticipated the uproar, but moved forward anyway because the controversy would only get them more attention. Then they swooped in like heroes by eliminating the offending images in the blink of an eye, demonstrating how responsive they are to parental authority.

Their website has the edited version along with interviews with the artists.

However if you wish to see the unedited version, watch it here on YouTube.

Until next time...


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